Cheryl Rubin, famously known as “Batman’s brand manager” during her long career at Warner Bros. and DC Comics, is an unrivaled expert in building and managing the growth of intellectual properties into powerhouse brands through strategic creative development, integrated brand marketing and brand extension licensing.
As President of Powerhouse Branding, Cheryl and her team of industry leading experts provide strategic consulting for intellectual property development, integrated brand marketing programs, and brand extension licensing.
Prior to forming Powerhouse Branding, Cheryl was Senior Vice President Brand Management for Warner Bros./DC Entertainment. During her tenure she managed the growth of DC Comics’ iconic brands, including Batman and Superman, into over $16B in retail sales.
An expert at managing complex entertainment franchise programs with multiple stakeholders, she supervised brand building, licensing and brand integration across Warner Bros. and global partners for all DC Comics film, TV, home video, publishing and interactive game releases from 1987 – 2010.
Cheryl led creative teams in the development of innovative strategies to successfully drive and support licensed consumer products, producing over four hundred brand style guides and directing product development. She also managed DC’s global licensed publishing program and DC Direct, a vertically integrated collectibles business, maintaining #1 market share in the comics industry for 10 consecutive years.
Cheryl served two terms on the Licensing Industry Merchandisers Association (LIMA) Board of Directors from 1997-2001 and is currently an Adjunct Professor in Licensing & Merchandising at New York University’s Tisch Center for Hospitality, Tourism and Sports Management. She has also been a guest speaker at Licensing Expo, LIMA and at Storyworld, the leading Transmedia conference.